HOW TO WRITE A SEARCH DESCRIPTION FOR 'PRL'

-
Blogger Meta Description Guide

How to Write an Effective Blog Post Search Description (Meta Description)

A search description (meta description) is a short text snippet that appears under your link in search results. Its purpose is to summarize page content clearly and entice clicks.

To write a strong meta description for your Blogger poetry posts:

1. Stay Within the Character Limit

  • Keep it under 149 characters.
  • This prevents truncation in search engine results.
  • Use a character counter tool while drafting.

2. Use Active, Actionable Language

  • Write in active voice rather than passive.
  • Active: “Explore this poem…”
  • Passive: “This poem is explored…”
  • Use verbs that invite action (e.g., Read, Discover, Explore, Reflect).

3. Include a Clear Call to Action (CTA)

  • End with a CTA to prompt engagement.
  • Examples: “Read now”, “Explore the poem”, “Reflect on its imagery”.
  • A CTA guides the searcher on what to do next.

4. Include the Focus Keyphrase

  • Identify your main keyword (focus keyphrase). For poem pages this is usually the Title + Poet.
  • Example: Rain Light by W. S. Merwin
  • Place it naturally in the meta description.
  • This improves relevance and ranking for that query.

5. Show Relevant Specifications

  • Include contextual details that clarify what the content is.
  • For poems: mention type of poem, themes like memory or nature, or the poet’s name.
  • Avoid generic summary words that don’t add value.

6. Match the Page Content

  • The description must accurately reflect what is on the page.
  • Do not promise content that isn’t present.
  • Example: don’t mention audio if there is none.

7. Be Unique for Each Page

  • Every blog post should have a distinct meta description.
  • Do not reuse the same description across posts.
  • Tailor each one to the specific poem and poet.

8. Write From the Reader’s Perspective

  • Think: “If I saw this in search results, would it make me click?”
  • Focus on value, clarity, and relevance.
  • Keep it concise and compelling.

Example Structure Template

Use this pattern as a starting point:

[Action verb + focus keyphrase], [short description of content]. [Call to action].
Explore Rain Light by W. S. Merwin, a poem on memory and nature. Read the full text now and reflect on its imagery.

Quick Best-Practice Checklist (Before Publishing)

  • ≤ 149 characters
  • Active voice
  • Actionable language
  • Contains focus keyphrase
  • Accurate summary
  • Includes a CTA
  • Unique to the post

Comments

Post a Comment